Research shows it takes just milliseconds for people to form a first impression. To think that an assumption can be made that quickly with only visual cues and no other supporting evidence to the contrary.
When it comes to your salon, what first impression have you created?
Is the first impression you’ve designed sending the right message to the client?
Are all entry points to your salon sending the same message and will the client receive that message the way you intend?
When it comes to your hair salon, consider how many places a first impression may be made:
Social media
Website
Salon window
Advertisement
Existing client
And now, review all these elements of your business to determine if they are saying the right thing to attract a new client.
Are all the visual elements aligned and conveying the same message and are they inspiring the client to choose your salon and services?
While some entry points to your salon are most often focussed on (window, front desk), remember those that aren’t - your salon and your current clientele.
You salon is not just the front window, signage and retail displays, it’s the energy and vibe it emanates which is built from the synergy of the interiors and your team. If your team is not cohesive in their appearance and execution, and the interior workspace is not seamless, this will impact that first impression that will be made in milliseconds.
Likewise, the value of existing clients as your salon’s promotional channel. You are more than familiar with the power of personal recommendations to your business. The image of a happy client, leaving your salon with a great cut, colour and blow dry is invaluable.
As a salon coach, I encourage clients to take an objective view of all these elements of their business. If you’re not attracting enough new client enquiries or retaining existing clients, analysing these elements may help identify what, where and who is not performing as you’d like.
If you are not achieving the goals you have set, a salon coach can provide you valuable insights and an external perspective to help you develop the right messages for all your first impressions.